Hey, I’m Hayley — founder of Fayded, mum of two, and a longtime believer in choosing beautiful things that work hard and feel good to use.

Fayded began with a simple gap: I couldn’t find an everyday bag that felt as good as it looked. I wanted something timeless, natural, and practical — not just another tote, but something with purpose and softness. Linen made sense. Thoughtful design mattered. And so, the very first Fayded tote was born.

As a nurse and a mother, I see every day how fleeting time is — and how powerful small choices can be. That balance between living for now and protecting our future quietly influences everything we do at Fayded.

We use high-quality, natural materials. We avoid polyester and hidden plastic. We design things to last — and to be used daily. Because sustainability, to us, means making what you’ll actually want to reach for again and again.

What started with a single bag has grown into a considered collection of homewares and everyday essentials. Always small-batch. Always made with intention. Always real.

We’re not perfect. And we don’t expect you to be either.

But we’re proud to offer pieces that help you live beautifully — without compromising your style or your values.

Thanks for being here. I’m so glad you are.

— Hayley x